Digital annonsering, PPC – info och tips • Webbstrateg.nu

Digital annonsering

Vad är Google Ads och vad är det bra för?

Google Ads är ett annonsverktyg som tidigare kallades för Google AdWords. Orsaken till namnbytet var att Google Ads utvecklades till fler typer av annonsering än bara sökannonser. Google Ads är som ett Kinderägg. Du får tre saker i ett: Google sök, Google display och Youtube.…

Av Pontus Vinderos, 4 år13 oktober, 2019 sedan

Digital annonsering

Adwords-annonser visavi organisk förstaträff

För några månader sedan läste jag en intressant bloggpost med namnet Is PPC Canabalising your Brand Traffic?. Den handlar om förhållandet mellan köpta och organiska träffar för sökordet som matchar en organisations namn. Betalar du i onödan för trafiken till din sajt genom att köpa annonser på organisationens namn?…

Av Pontus Vinderos, 12 år12 juni, 2011 sedan

Digital annonsering

Så fungerar Remarketing med Adwords

För några veckor sedan besökte jag Googles Sverige-kontor vid Kungsbron i Stockholm. Där fick jag tillfället att lyssna på hur företag kan växa med Google. Fokus för förmiddagen var Adwords och ganska mycket avhandlades under några timmar. En ska jag fastande speciellt för var en ny grej som kallas för Remarketing.…

Av Pontus Vinderos, 12 år5 juni, 2011 sedan

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